New research into the frequency with which sex crosses men's minds has revealed this week that scientists' previous estimate was somewhat inaccurate.
The fact that "men think about sex every seven seconds" has been so widely established and generally accepted by the scientific community for so long, that it has become a widespread truism whose empirical origins are often unknown by those repeating it as an interesting tidbit of trivia. But data gathered recently in experiments performed at Maudlin College, Oxbridge, have refined results that had been universally considered factually solid.
"This has profound implications in many fields of science," said Professor Fringlebert Zuppp, chief researcher on the project for the whole of its eight-month duration. "It may seem like a minor adjustment to a well understood natural law, but it goes to show that even the most solid, firm, pert scientific theory can be overturned or altered by the objective assessment of new tits."
"Evidence," Professor Zuppp added, looking slightly flustered. "I meant to say evidence. Not tits. Sorry. Mind wandering a little."
As these results are replicated and verified in other labs across the world, scientists are beginning to speculate on what other facts often taken for granted may turn out to be less certain than was once thought. Already a growing campaign exists for the "five-second law", regarding the time-frame in which it is considered safe to pick up food that has been dropped on the floor, to be replaced by the "four-point-three-seconds law" in the interests of public health.